El Chupete is an independent institution promoted by professionals in the world of communication and education, with the key objective of promoting responsible kids’ communication and encouraging creativity in children.
We are immersed in an information society, which is changing at an unprecedented speed; and this requires us all to take particular care of children, who are directly and continuously exposed to this arena.
Founded over twelve years ago and with multiple initiatives, El Chupete encourages values such as creativity with an inherent value on childhood, play as a way for children to grow and learn, innovation for being something that children will be able to develop in the future, the family for being the place where children learn how to love and coexist, and friendship against individualism and as a means of developing children’s sociability.
El Chupete calls for the responsibility of communicators and of the ever-increasing amount of agents involved in children’s communication; so that children can be children and to respect this essential life-phase that everyone experiences and that in some way has a profound effect on us for the rest of our lives.
The core of El Chupete’s philosophy is to highlight the actions of kids’ communication. There are many crucial institutions that take measures to ensure that limits are not crossed in kids’ communication. El Chupete, in turn, emerged with the idea of promoting positive elements, exemplifying them as that which can be done well and respect the idiosyncrasy of childhood. In short, El Chupete is a mark of quality that validates positive actions towards child and family audiences. A giant shop front for generators of contents, brands, producers, the media, etc… where good work seeking excellence is given the centre stage. All of this enhances the child and family communication industry, but above all makes children happier and improves their childhood.
El Chupete is also in close contact with the education sector, as it is another agent that intervenes in childhood formation, and which is also undergoing many changes in the 21st century, just like communications.