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What is El Chupete?

El Chupete is an independent institution promoted by professionals from the world of communication and education, whose main objective is to promote responsible child communication and encourage creativity in children.

We are immersed in an information society, changing at all times with a speed never seen before; which obliges everyone to take special care of children; a sector of society directly and continuously exposed to constant changes in communication and advertising.

Fecha
30/noviembre - 19.30hrs

Lugar
Espacio Ventas, Madrid

Goals

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Raise awareness

advertisers of children's products of the importance of betting on creative campaigns that transmit values.

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Motivate

agencies to improve their creativity and ingenuity in children's advertising.

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Train

educators, teachers and pedagogues on the important role that media play in children's advertising.

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To reward

the efforts of professionals, given the difficulty of this type of communication and of being recognised at other festivals.

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Create

projects that dignify children's advertising and communication, safeguarding their rights and demonstrating that there are quality criteria and campaigns that meet and respect them.

What's happening

Find out the latest news about advertising and children's communication. 

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