El Chupete is the First International Festival for Kids Advertising and Communication. An independent festival whose mission is to annually award and recognize the best creative work with values, directed to kids (1).
This festival looks to give professional recognition to all of the advertisers, advertising agencies, and producers who invest a large part of their efforts into this type of communication. To reward responsible communication.
El Chupete is a festival supported by the most important associations in the industry. We have the strong believe that by raising awareness in advertisers, agencies, media and educational professionals of the great importance that communication has and the responsibility that it entails, we will all contribute to the protection of children.
By promoting this International Festival we want to share the purpose and objectives jof this unique event with all those advertisers and advertising agencies that care for the values of responsible communication towards kids.
El Chupete awards the best communication for kids in the following principal media categories: