El Chupete (the Baby's Pacifier) is a festival created by a group of professionals in the advertising industry, organized by Titanium Projects, S.L. and La Fundación de la Ciudad de las Artes y las Cienciasand the Fundacion Crecer Jugando (The Foundation of Growing Up Playing). The principal sponsoring organization of this awards ceremony is the Government of Valencia.

In addition, the festival benefits from the close collaboration of the AEFJ (Spanish Toy Manufacturing Association), the AEAP (the Spanish Advertising Agencies Association) and the AEA (the Spanish Advertisers Association).

With the opening of the International market the festival has added international entities such as the AMAP (Mexican Advertising Agencies Association) and the Association A Favor de lo Mejor (Association In Favor of the Best, Mexico).

Our objective is to create a global forum of reflection and recognition of the best communication directed to kids, in which all of the agencies of the industry are involved.