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Once again the International Kids Communication Festival El Chupete brings with it a relevant and current subject as it is the interaction among children and youngsters with digital systems of communication, we will address the “Generation Z” –the born after 2000- from different pedagogical, cultural and social points of view, to enhance their features post-millennial both in real life and virtual reality

This children and youngsters are self-taught, very creative, impatient, quite arrogant and entrepreneur. A generation that is changing the world the same way we understand it nowadays.

The Chupete’s 2016 Congress will be on the 6th and 7th of July in Plaza Callao (Madrid) under the heading “The Future of the Kid’s Communication. Generation Z”.

While these days of conferences we will deepen the heart of creativity where the most pure creativity lives and arises in children. The children’s creativity is a great good that is today intrinsically united to the digital world, to screens and audiovisual formats and it is something that certainly can improve the future’s society.

We face an exciting challenge of knowing the aspects of this new digital generation in order to understand it better and prepare all those social changes that we are about to see. Being capable to learn how to communicate with them and adapt the resources that move us to contribute and enrich the potential of this child and young audience

In El Chupete 2016 we will address “The Future of the Kid’s Communication. Generation Z” from different fields like: TV, cinema, publicity, technology, literature, radio, music, education, art, family, society, entertainment… We will count on the best professional like every year to talk about these topics.

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