El Chupete

WHAT IS EL CHUPETE?

What is El Chupete?

Objectives

Who is targeted to

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OBJECTIVES

El Chupete (the Baby’s Pacifier) was born with a clear social objective of addressing the concern about communication targeted to children. The objective of this festival is to make the sector more conscious of the importance of the messages, awarding creative and responsible communication.

El Chupete has evolved as a festival that, in addition to awarding the best creative ideas, serves as a reference point regarding the latest trends in the field of kids marketing and communication. It serves as a point of social and economic reflection that influences the parties involved in this industry.

The objectives of El Chupete are:

-	To increase awareness among the advertisers of infant products of the importance of this type of communication and to push for creative campaigns that also transmit values.

-	To motivate agencies to improve their creativity and originality in advertising for infants.

-	To give awards for the effort of professionals given the difficulty of this type of communication and the challenge they face in being recognized in other festivals.

-	Finally, to create a festival to recognize and award the kids advertising and communication that protects the rights of children and to demonstrate that quality criteria and campaigns that respect these rights do exist.

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