December 21st, 2020

• The piece #ConOjosdeNiño aims to reflect on the importance of learning to see life as the little ones do.

Christmas is approaching, time for children, family, gifts, magic... And, although this holiday season will be different, El Chupete wants to send a message of hope and illusion.

"The idea of the message came from seeing the discouragement that Covid 19 is causing in millions of people, beyond health and economic concerns. From El Chupete, we felt it was our duty to convey the message of hope so necessary at this time, and thus contribute our bit to alleviate this situation," says Rodrigo Ron, co-founder of El Chupete.

On this occasion, the campaign #ConOjosdeNiño was born, which aims to reflect on the importance of learning a lot from children and see life through their eyes, leaving aside the worries, longings of the past and focusing on enjoying the present and the small moments, the truly important ones.

"We must take advantage of these rare days of this rare Christmas to look much more at the children and learn from the little ones. They are going to celebrate these holidays with responsibility, without complaints, reproaches or worries. It won't be easy, but we must be infected by their joy," adds Fofito.

AnyGivenDay, led by Mariano Duhalde and Hernán Cerdeiro, is the agency behind the idea.

AnyGivenDay, led by Mariano Duhalde and Hernán Cerdeiro, is the agency behind the idea. "It is always a pleasure to collaborate with El Chupete. This year we had already carried out the campaign #SoisEnormes in gratitude to the fathers and mothers who have done so much for the little ones during the confinement, so we thought it was a nice idea a hopeful message to close this strange and difficult year. Thus was born #ConOjosdeNiño, a simple idea that seeks to make us reflect with data that show that adults not only can but must learn from the little ones to be happier. And no one better than a character as loved and respected as Fofito to convey this message, right?" says Mariano Duhalde Partner & CCO of AnyGivenDay.

In addition, Gustavo and Álvaro Ron (film and TV directors) were in charge of the production, and Blueberry Studios with Javier Laorden and Iñigo Guerrero were in charge of the production.

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