What is El Chupete?:
The Chupete is the First International Festival of Children’s Communication, an independent Festival whose purpose is to reward each year the best creative works with values, aimed at children and young people.
This Festival seeks to give a professional recognition to all those advertisers, agencies, content creators and producers that invest much of their effort in this type of communication, in order to reward responsible communication.
In addition to rewarding the best creative works, El Chupete is also a forum for reflection on the problems and opportunities of the advertising market and children’s communication. This is developed through conferences, colloquia and round tables on the latest trends in children’s advertising, where the best professionals, researchers and specialists from this market come together.
The Chupete 2017
This year the conference forum of El Chupete will deepen in Creativity and KIDactivity:
What is Creativity?
Creativity is the ability to generate new ideas or concepts of new associations between ideas and concepts known that usually produce original solutions.
What is KIDactivity?
KIDactivity is the ability to take the child we all carry inside and recover that Creativity in its pure state. Kidatividad is the origin, where creativity is born. Are we able to recover it?
Because we are all born creative, however we grow and only a few are able to conserve and care for that creativity. KIDactivity (child creativity) is a precious commodity, it is not banal, it is something that can certainly improve society, so it is time to claim its importance, since we can all wake up that creative child that one day we went.
This theme will be addressed in different areas such as: TV, cinema, advertising, technology, literature, radio, music, education, art, family, society, leisure … Like every year we will have the best professionals to talk about this matter.
In addition we will have a space “La Plaza El Chupete” enabled for the meeting, networking, entertainment. A space where you can enjoy KIDactivity, take the child you carry inside, think as a child and awaken your creativity.
Location: Palacio de la Prensa, Madrid
Date and time: October 25 9:30 p.m.
Price: From € 20