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MEDIA AND CATEGORIES |
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CINEMA/TV |
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Films will be clasified according to their theme into one of the 10 product categories:
1.Toys. Figures and transformers, construction and assembly, crafts, dolls, cuddly toys and similar. Home and environment imitation, big size mountable vehicles, small size vehicles and accessories.
2.Games.Board and social games, electronic and computer, music and audio, Christmas, Carnival and party, sports games and toys, outdoor articles, living room toys, other toys. Videogames, consoles, etc.
3. Nutrition. Appetizers, pastries, cereals, confectionery, candy and gum. Restoration, fast food and food deliveries.
4. Drinks and dairy products. Soft drinks, smoothies, mineral water, drinks and dairy products.
5.First steps. Kids food, hygienic products, nappies, toys and others (from 0 to 2 years).
6. Clothes, accessories and pharmacy products. Shoes and clothing. Sportswear, watches. Textile trade. Drugs, sanitary products, glasses and contact lenses. Optics, etc.
7. Media, publications and school material.TV, programs, series, magazines, supplements, books, collectibles, booklets, etc.. Cinema, shows, videos, dvd, cd, etc..
8. Animation. 2D animation, 3D, integration, plasticine, etc.
9. Nonprofit public services.Institutional advertising, NGOs and associations. Conferences and exhibitions.
10. Profit public services and others. Entertainment, theme parks and attractions, sports clubs. Tourism. Sponsorships and awards. Schools, Kindergartens, nurseries, toy libraries and courses. Others (all the products which are not covered by any of the above categories).
11. New media
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GRAPHIC |
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Works will be clasified according to their theme into one of the following 9 categories:
1.Toys. Figures and transformers, construction and assembly, crafts, dolls, cuddly toys and similar. Home and environment imitation, big size mountable vehicles, small size vehicles and accessories. Board an social games, electronic and computer games, audio and music, carnival, Christmas and holidays. Spors toys and games, outdoors articles, lounge toys, other toys. Videogames, consoles, etc.
2. Nutrition. Appetizers, pastries, cereals, confectionery, candy and gum. Restoration, fast food and food deliveries.
3. Drinks and dairy products. Soft drinks, smoothies, mineral water, drinks and dairy products.
4. First steps. Kids food, hygienic products, nappies, toys and others (from 0 to 2 years).
5. Clothes, accessories and pharmacy products. Shoes and clothing. Sportswear, watches. Textile trade. Drugs, sanitary products, glasses and contact lenses. Optics, etc.
6. Media, publications and school material. TV, programs, series, magazines, supplements, books, collectibles, booklets, etc.. Cinema, shows, videos, dvd, cd, etc..
7. Nonprofit public services. Institutional advertising, NGOs and associations. Conferences and exhibitions.
8. Profit public services and others. Entertainment, theme parks and attractions, sports clubs. Tourism. Sponsorships and awards. Schools, Kindergartens, nurseries, toy libraries and courses. Others (all the products which are not covered by any of the above categories).
9. Catalogues and alternative media. Other uses of graphic media, like catalogues, dossiers, brochures, cinema tickets, stickers, bags, shirts, etc.
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INTERACTIVE |
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1. Internet: advertising websites and microsites, advertising actions (banners and Standard formats, rich media or special formats).,
2. Other interactive media: CD, DVD, games, videogames, etc.
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The following media compete each one as a single category: |
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PACKAGING
PLV
MUSIC / JINGLE / RADIO
MASCOT / CHILDREN'S CHARACTER
PROMOTION CAMPAIGNS
EVENTS FOR CHILDREN
MEDIA
NON-PROFIT-MAKING CAMPAIGN
THEMATIC CAMPAIGN OF THE EDITION
CAMPAIGN OF COMMUNICATION, PRESS AND PR
TELEVISION: SERIES OF FICTION FOR THE INFANTILE PUBLIC
CINEMA: FILM FOR THE INFANTILE PUBLIC
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